ITN Business and National Kidney Federation announce news-style programme ‘Understanding Kidney Health’

Launching 8^th March 2023

The National Kidney Federation and ITN Business are producing ‘Understanding Kidney Health’, a news-style programme created to raise awareness of chronic kidney disease, educate the general public on the signs and symptoms of kidney disease, and highlight the work being done by the clinicians and researchers who care for people living with different kidney conditions.

Kidneys are a vital organ within the human body. They help to filter toxins, regulate blood pressure and balance fluid, hormone and glucose levels. Kidneys are in essence fundamental to human life. Yet many people are not aware that chronic kidney disease can affect anyone at any age, and that as many as 1 in 10 Britons may have some form of chronic kidney disease, jumping to 1 in 2[1] for those aged over 75.

Presented by Sharon Thomas in the ITN London studios, ‘Understanding Kidney Health’ will follow the different stages, from early detection to home dialysis, through to kidney transplants, sharing real life stories of those experiencing each stage. As well as sharing the vital work being done for patients, the programme will also share the technological, pharmacological and therapeutic innovations that are improving outcomes for kidney patients and those at a greater risk of developing kidney conditions.

Andrea Brown, Chief Executive, National Kidney Federation said: “The National Kidney Federation are thrilled to have the opportunity to work with ITN on a programme which will help to raise the awareness of kidney disease, as well as shine a light on patient stories, treatments and the ever-changing need for improvements to renal provision and treatment. We are so excited to be launching the programme at our next Parliamentary Reception event on Wednesday 8^th March 2023 as a part of marking World Kidney Day.”

Nina Harrison-Bell, Head of ITN Business said: “We are delighted to be partnering with National Kidney Federation to produce a programme helping to raise awareness of the symptoms of kidney conditions and the incredible work taking place to improve patient awareness, detection, treatment and outcomes.”

The programme will combine expert interviews, news items and reporter led sponsored editorial profiles from leading organisations and will premiere at a parliamentary reception, followed by the official launch to mark World Kidney Day.

For further information or if your organisation has a story to share, please contact ITN Business Senior Programming Director Georgia Gerstein at [email protected].

About ITN Business

Building on its decades of experience in B2B and corporate communications, ITN Business works with organisations, businesses, and brands to create a deeper, more authentic connection with their people, customers, partners, investors, or the wider world. Industry News is our broadcast news-style programming and bespoke digital campaigns for sectors, charities, and industries, sharing stories of innovation, best practice and thought leadership, to connect with the audiences that matter to our clients, and to ensure longer-term impact. For more information visit: business.itn.co.uk/

[1] National Kidney Federation. (2022). Chronic Kidney Disease. https://www.kidney.org.uk/chronic-kidney-disease